In this session you will learn the difference between sales ready messaging and marketing messaging and how to craft attention grabbing statements you can use in your e-mails and calls to cut through the noise and increase your response rates.
You will walk away with:
- The problem with the historical elevator pitch
- A specific formula to create sales ready messaging (Attention Grabbers)
- How to align the components of your solutions with the priorities and challenges of the personas you want to reach out to.