Ep. 103: Kasey Jones - Marketing & Sales
John Barrows' Podcasts • 46m
Kasey Jones, is a marketing leadership coach and founder of A Better Jones, a demand gen agency that helps startups grow faster.
Shifting from doing marketing at a large organization to early-stage company
How marketing can learn from sales
Having a sales or marketing background when you aren’t a daily seller or marketer
B2Cization of B2B Marketing
Importance of a face of your company
What happens if your company won’t let you be social
Up Next in John Barrows' Podcasts
Ep. 102: Brian Ludwig - SVP At CVENT
Brian Ludwig, SVP of Sales at CVENT joins me this week to talk careers and events.
We talk about:
Staying at CVENT for 19 years
Why you shouldn’t be distracted chasing OTE
Maximizing your ROI at events
Live events are the second most influential channel behind a company’s website
Ep. 101: Shawn Fowler - VP Of Enablem...
Shawn Fowler has something that's very unusual in the corporate world a PhD.
He's also VP of Sales Enablement at SalesLoft.
We talk about culture, sales enablement and engagement, and the transition from academia to the corporate world, and how that translates.
Check out SalesLoft's Hey Salesp...
Ep. 99: Keenan - Gap Selling
Antagonist, author, and consultant Keenan to talk about his Gap Selling methodology. The gap is the state between the current state and the future state. Gap selling helps you challenge your customers with the status quo.
What our job in sales is today
How to help customers discover and open u...