Ep. 204: Scott Gillum on Personality-Based Marketing as the Next Level of ABM
John Barrows' Podcasts • 57m
Our guest this week is Scott Gillum, CEO and founder of Carbon Design, who talks about what makes a good salesperson and what makes a good buyer, how personality-based marketing can be utilized, how to conduct solid research on brands and people, and also share their differing thoughts on the role of the SDR.
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