How to Write Persona-Based Messaging That Converts (Into More Meetings)
Watch John Barrows, Leslie Douglas, and Ashleigh Early, Founder and CEO of the “The Other Side of Sales” podcast & The Other Sales Coach walk you through the process of connecting what you want to say to what your target needs to hear through persona-based sales messaging.
The Right Info at the Right Time: How to Grow Sales with Sales Reinforcement
Watch John Barrows and Melanie Fellay, CEO and Co-Founder of Spekit - the highest-rated digital adoption & enablement platform for in-app training - in this webinar that will teach you how to deliver critical data and insights to your team through sales reinforcement.
How To Write a Cold Email That Converts in 2021 (Round 2!)
We are back for round 2! Watch John Barrows, James Buckley, and Kyle Coleman in this live Masterclass to find out what to do - and what not to do - when it comes to crafting winning cold emails. Take the feedback provided by our panel of experts and use your new arsenal of wordsmithing weapons to...
How and where should you start when rebuilding your SDR team? Now is the time to reset and rethink everything. The bad habits we used to have do not have to hinder us anymore. Here's how you can get started, with Trish Bertuzzi, Ashleigh Early and John Barrows.
10 Innovative Cold Calling Strategies To Help You Book More Meetings in 2020
Cold calling gets harder every year and it's high time we did things differently, not just to stand out. Cold calling is about breaking through the noise, the objections and the gatekeeper. How can we make those barriers smaller and get real talk-time with our decision makers?
On every sales call, the data shows that there are a handful of high-impact questions that determine whether you win or lose. In this webinar, John Barrows will be joined by Costello’s CEO and CSO as they collectively discuss how high-impact questions can increase your sales team’s chances of win...