Session 11: Implementing Your Contact Strategy
Filling the Funnel • 9m 5s
In this session you will learn how to combine the Attention Grabber and Impact Questions you developed in the previous sessions with the Winning Call equation and AIDA e-mail to create an effective multitouch contact strategy that can be repeated and tested along the way.
You will walk away with:
- The importance of having a multi-touch contact strategy that tells a story
- How to create a tailored and targeted contact strategy that you can measure
- The number, frequency and communication type you should use depending on your target audience
Up Next in Filling the Funnel
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Session 12: Building Your Personal Brand
In this session you will learn the value of building your personal brand and how to do it in an authentic way without taking too much time away from your other activities.
You will walk away with:
- The importance of building your own personal brand in today's environment and what it can do for ...
