Session 4: Your Ideal Customer Profile
Filling the Funnel • 7m 46s
In this session we outline how to identify the details of your ideal customer profile so you can segment your territory and know what approaches to use and how to manage your time.
You will walk away with:
- The importance of tiering out your accounts based on specific demographic information
- How to segmenting your accounts into Tier1, Tier2 and Tier3
- What approaches to take when prospecting into each tier
Up Next in Filling the Funnel
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Session 5: Knowing Your Personas
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Session 6: Efficient Research to Find...
In this session we dive into how to do efficient research on the accounts we want to prospect into including what “triggers” to look for and how to look for them.
You will walk away with:
- How to identify the 5 “triggers” that are most relevant to the solution you provide
- How to efficiently ... -
Session 7: Developing Your Message
In this session you will learn the difference between sales ready messaging and marketing messaging and how to craft attention grabbing statements you can use in your e-mails and calls to cut through the noise and increase your response rates.
You will walk away with:
- The problem with the his...
