Session 7: Developing Your Message
Filling the Funnel • 7m 15s
In this session you will learn the difference between sales ready messaging and marketing messaging and how to craft attention grabbing statements you can use in your e-mails and calls to cut through the noise and increase your response rates.
You will walk away with:
- The problem with the historical elevator pitch
- A specific formula to create sales ready messaging (Attention Grabbers)
- How to align the components of your solutions with the priorities and challenges of the personas you want to reach out to.
Up Next in Filling the Funnel
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Session 8: Creating Your Impact Quest...
In this session we go over how to create and use Impact Questions in our prospecting efforts to help increase the volume of our outreach while still staying targeted with our approach.
You will walk away with:
- Why our job in sales is not to educate prospects on the features and functions of ou... -
Session 9: Delivering Your Message (P...
In this session you will learn how to put the research, messaging and questions you’ve developed in the previous section into action and execute an effective cold call with the Winning Call Equation.
You will walk away with:
- Why the phone is still a critical part of any contact strategy
- The... -
Session 10: Delivering Your Message (...
In this session you will learn how to put the research, messaging and questions you’ve developed in the previous sessions into the AIDA e-mail structure.
You will walk away with:
- How to do “personalization at scale”
- The different components of the AIDA e-mail structure
- How to create templa...
