Session 8: Creating Your Impact Questions
July Livecast & Filling the Funnel • 5m 55s
In this session we go over how to create and use Impact Questions in our prospecting efforts to help increase the volume of our outreach while still staying targeted with our approach.
You will walk away with:
- Why our job in sales is not to educate prospects on the features and functions of our solutions, but instead to get them to think
- The different types of questions and when to use them
- How to create impact questions that align with the priorities and challenges and get them to think
Up Next in July Livecast & Filling the Funnel
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Session 9: Delivering Your Message (P...
In this session you will learn how to put the research, messaging and questions you’ve developed in the previous section into action and execute an effective cold call with the Winning Call Equation.
You will walk away with:
- Why the phone is still a critical part of any contact strategy
- The... -
Session 10: Delivering Your Message (...
In this session you will learn how to put the research, messaging and questions you’ve developed in the previous sessions into the AIDA e-mail structure.
You will walk away with:
- How to do “personalization at scale”
- The different components of the AIDA e-mail structure
- How to create templa... -
Session 11: Implementing Your Contact...
In this session you will learn how to combine the Attention Grabber and Impact Questions you developed in the previous sessions with the Winning Call equation and AIDA e-mail to create an effective multitouch contact strategy that can be repeated and tested along the way.
You will walk away with...
