In this session you will learn how to combine the Attention Grabber and Impact Questions you developed in the previous sessions with the Winning Call equation and AIDA e-mail to create an effective multitouch contact strategy that can be repeated and tested along the way.
You will walk away with:
- The importance of having a multi-touch contact strategy that tells a story
- How to create a tailored and targeted contact strategy that you can measure
- The number, frequency and communication type you should use depending on your target audience