Ep. 102: Brian Ludwig - SVP At CVENT
John Barrows' Podcasts • 40m
Brian Ludwig, SVP of Sales at CVENT joins me this week to talk careers and events.
We talk about:
Staying at CVENT for 19 years
Why you shouldn’t be distracted chasing OTE
Maximizing your ROI at events
Live events are the second most influential channel behind a company’s website
The importance of pre-show events
Scoring leads from trade shows
Drawing people into your booth
The power of sharing stories internally
There is no substitute for face to face time
Up Next in John Barrows' Podcasts
-
Ep. 101: Shawn Fowler - VP Of Enablem...
Shawn Fowler has something that's very unusual in the corporate world a PhD.
He's also VP of Sales Enablement at SalesLoft.
We talk about culture, sales enablement and engagement, and the transition from academia to the corporate world, and how that translates.
Check out SalesLoft's Hey Salesp...
-
Ep. 99: Keenan - Gap Selling
Antagonist, author, and consultant Keenan to talk about his Gap Selling methodology. The gap is the state between the current state and the future state. Gap selling helps you challenge your customers with the status quo.
What our job in sales is today
How to help customers discover and open u...
-
Ep. 98: Tim Bertrand - Chief Sales Of...
Tim Bertrand, Chief Sales Officer, shares his story having done just about every role in sales. We talk about building a sales organization that consistently wins and
Approaching different sales organization styles
Sales as a way of increasing customer experience
When SDRs shouldn't do a disc...
