In this session you will learn how to put the research, messaging and questions you’ve developed in the previous section into action and execute an effective cold call with the Winning Call Equation.
You will walk away with:
- Why the phone is still a critical part of any contact strategy
- The difference between powerful and weak introductions
- The structure of the Winning Call and how to execute it with live calls and voicemails
In this session you will learn how to combine the Attention Grabber and Impact Questions you developed in the previous sessions with the Winning Call equation and AIDA e-mail to create an effective multitouch contact strategy that can be repeated and tested along the way.